You feel emotionally attached to a problem when you have gone through it yourself & this is exactly what happened with Vinit Kapoor, who while travelling to Jaipur for one of his conferences decided to say good bye to his plush corporate job & start finding solution of a ubiquitous problem of poor communication skills among majority of college pass-outs in North India. He could well relate to it because he had lived it all himself during his college days.
He had found his ‘Why’ but was not sure of ‘How’ until he came across this quote by Bill Welsh -:
"If your why is strong enough, you will figure out how."
His ‘Why’ was so strong that his ‘What’ & ‘How’ emerged before him like shining stars on a dark horizon.
The idea of ZiTA was conceptualized & implemented with some useful inputs from his wife, Dr Anamika Kapoor, who was a teacher by profession & who joined him later in the cause after chucking her job.